Connecting Meta Ads

Connecting Meta lets flows deliver finished, approved creatives straight into your Meta ad account. Ads always arrive paused: Nubu never sets budgets and never switches anything live.

Before you start#

• Meta Ads is part of the Business+ plan.
• Only the organisation owner can manage integrations.
• You'll need a Meta account with access to the Business portfolio, the ad account and the Facebook Page you plan to use (plus its linked Instagram account, if you deliver Instagram placements).

Connect#

1. In Nubu, open Settings > Integrations and choose the Meta Ads tab.
2. Click Connect Meta.
3. A Meta sign-in popup opens. Sign in and choose which Businesses and ad accounts Nubu may use.
4. Back in Nubu, the card shows Connected as your account, with the Businesses, ad accounts, Facebook Pages and Instagram accounts it found.

How delivery works#

• In a flow, pipe an Output into a Meta Ads node and pick the ad account, Page, Instagram account, campaign and ad set (see Templates and outputs).
• After a creative renders and is approved, Nubu uploads it as a paused ad in the chosen ad set.
• Re-rendering or re-reviewing never overwrites an ad in Meta: a new paused ad is created, with a version suffix when names would collide.
• Your media buyers review and activate ads inside Ads Manager, exactly as they do today.

Keeping it healthy#

On the integration card:

• Refresh re-reads your Businesses, ad accounts and Pages after changes on the Meta side.
• Reconnect runs the sign-in again, for example after changing permissions.
• Disconnect removes the connection and its token immediately. Meta Ads nodes stop working and queued uploads fail until you reconnect; ads already created in Meta are untouched.

If the card shows Token expired or says the connection needs attention, click Reconnect.