Connecting Google Ads

Connecting Google Ads lets flows deliver finished creatives into your Google Ads account, as Demand Gen ads or Performance Max asset groups. Everything arrives paused; nothing is ever activated automatically.

Before you start#

• Google Ads is part of the Business+ plan.
• Only the organisation owner can manage integrations.
• You'll need a Google account with access to the Google Ads account you plan to deliver into, directly or through a manager account.

Connect#

1. In Nubu, open Settings > Integrations and choose the Google Ads tab.
2. Click Connect Google Ads.
3. A Google sign-in popup opens; sign in and grant access to Google Ads.
4. Back in Nubu, the card shows Connected as your account with the ad accounts it can see, including ones reached through a manager account.

How delivery works#

• In a flow, pipe an Output into a Google Ads node, choose Demand Gen or Performance Max, then pick the account, campaign and destination: an ad group for Demand Gen, a new asset group for Performance Max.
• Demand Gen deliveries create paused video or image ads in the chosen ad group.
• Performance Max deliveries create a paused asset group bundling the creative with its copy, business name, logo and fallback imagery, all set on the node.
• Nothing existing in Google Ads is modified; deliveries only add new paused entries for your team to review and enable inside Google Ads.

Keeping it healthy#

On the integration card:

• Refresh re-reads the account list.
• Reconnect runs the sign-in again.
• Disconnect removes the connection and its token immediately. Google Ads nodes stop working and queued uploads fail until you reconnect; ads and asset groups already created are untouched.

If the card shows Token expired, click Reconnect.